KP Team.
A bold launch site for a recruitment business built specifically around back-of-house hospitality — designed to establish the brand quickly, explain the offer and create a strong foundation for the full site to come.
Built for back of house.
KP Team was created with a clear focus: recruitment specifically for the people who keep hospitality running behind the scenes.
The first phase was about getting that proposition online quickly and confidently — establishing the brand, creating a strong landing page and giving both businesses and candidates somewhere clear to start.
Launch a new recruitment brand without waiting for the entire business to be built around it.
As a new specialist recruitment business, KP Team needed a credible digital presence from day one. The immediate priority was not a large website — it was a focused page that could introduce the brand, explain the offer and start conversations.
That made the Launch plan the right starting point: enough structure to put KP Team properly online while leaving room for the website to grow as the business, content and recruitment offering developed.
Launch → Grow
Launched with Launch. Now growing into a full Grow site.
One page. One clear job.
Clear proposition
The site immediately establishes what makes KP Team different: a recruitment business focused entirely on back-of-house hospitality roles.
Staff and employers
The landing page speaks to both sides of the recruitment process without turning a small launch site into something overloaded with content.
Clear next steps
Calls to action make it obvious where businesses should go for staffing support and where candidates should begin if they want to work with KP Team.
Ready to expand
The Launch site was designed as a starting point, giving the brand a strong visual and structural foundation that could grow into a larger website rather than needing to be started again.
A small site shouldn't feel like an unfinished one.
Immediate clarity
Visitors understand the back-of-house recruitment focus almost immediately rather than having to work out what KP Team does.
Strong imagery
Commercial-kitchen imagery puts the audience and working environment front and centre, helping the brand feel specific to hospitality rather than like a generic recruitment agency.
Direct messaging
Short, confident copy keeps the page moving and communicates the core offer without trying to fit an entire future website into one landing page.
Mobile first
The layout stays direct and usable on smaller screens, particularly important for candidates discovering the business from their phone.
A brand with a job to do.
The KP Team identity was developed around the same idea as the business itself: practical, specialist and built specifically for the people working behind the scenes.
Rather than leaning into a polished corporate recruitment aesthetic, the direction is bolder and more grounded in the environment KP Team recruits for — commercial kitchens and back-of-house teams.
Built for back of house.
A clear positioning line gives KP Team a simple, ownable message and immediately communicates exactly where the business sits within hospitality recruitment.
Specialist positioningDark. Bold. Direct.
A dark, high-contrast visual direction gives the brand weight, while punchy accent colour and bold typography stop it from feeling like traditional recruitment.
Made to stand apartReal kitchen energy.
Kitchen-led imagery anchors the identity in the environments KP Team actually recruits for and gives the brand a more authentic back-of-house feel.
Hospitality focusedLaunch was the start. Grow is next.
KP Team is now moving from its original Launch site onto Slump's Grow plan as the business develops beyond what a single landing page was designed to handle.
The next phase will turn the initial site into a fuller digital presence, giving services, candidates, employers and the wider KP Team story their own space while keeping the identity and direction established in the first build.
