KP Team.
A bold first website for a recruitment business dedicated to back-of-house hospitality. One focused page to introduce the brand, explain the offer and give people a clear place to start.
- Industry
- Hospitality recruitment
- Starting plan
- Launch
- Scope
- Brand / Web
- Next phase
- Grow / In progress
01 / The brief
Built for the
back of house.
Get a specialist recruitment business online with a proposition people understand immediately.
KP Team recruits for the people who keep hospitality running behind the scenes. Its first website needed to establish that focus and give employers and candidates somewhere clear to begin.
The Launch plan provided a complete first step: a distinctive identity, a focused landing page and clear calls to action. The structure also left room for the wider services and content planned for the next phase.
02 / The build
One page.
Two clear routes.
A small website still needs to answer the important questions: what do you do, who is it for, and where do I go next?
Clear proposition
The site immediately establishes what makes KP Team different: a recruitment business focused entirely on back-of-house hospitality roles.
Staff and employers
The landing page speaks to both sides of the recruitment process without turning a small launch site into something overloaded with content.
Clear next steps
Calls to action make it obvious where businesses should go for staffing support and where candidates should begin if they want to work with KP Team.
Ready to expand
The Launch site was designed as a starting point, giving the brand a strong visual and structural foundation that could grow into a larger website rather than needing to be started again.
03 / Creative direction
Made for the
people behind it.
A grounded visual direction built around commercial kitchens and back-of-house teams. The environment does as much of the storytelling as the words.
Built for back ofhouse.
Specific from the start.
“Built for back of house” places the business firmly within its specialist part of hospitality.
The real working environment.
Commercial-kitchen imagery makes the audience recognisable and keeps the site connected to the jobs KP Team recruits for.
Space to grow.
The first page establishes the design language and content direction for the fuller Grow website now in progress.
04 / The next chapter
Launch was
the beginning.
KP Team is moving from its original Launch site into a fuller Grow website as the business develops.
The next phase gives services, employers, candidates and the wider business story their own space, while carrying forward the identity established in the first build.
